VTA welcomes Guest Artist Mercedes Herrero, who leads this inspiring session on Moment Work, the Tectonic Approach to Making Theater. A UVA (BA) and Yale Drama (MFA) graduate, original company member of Tectonic Theater Project's The Laramie Project and The Curious Incident of the Dog in the Night-Time on Broadway, Mercedes Herrero has truly mastered "The Moment."
Since 1991, Moisés Kaufman’s Tectonic Theater Project has created some of the most thrilling and important American theater of our day, simultaneously building a wholly unique methodology for developing, analyzing, and re-imagining theater called Moment Work™. Moment Work has been used to create all of Tectonic’s pieces including The Laramie Project Cycle, Gross Indecency: The Three Trials of Oscar Wilde, I Am My Own Wife, and 33 Variations.
Moment Work serves as the foundation for all of Tectonic’s new play development, education initiatives, and community engagement programming. Using a laboratory setting, Moment Work encourages participants to actively engage with the elements of the stage, enfranchising writers, actors, designers, and directors to collaborate in compelling and theatrical storytelling that stretches their creative capacity.
The mobile device has forever changed our expectations – and it’s fractured the fan and consumer journey into hundreds of real-time, intent-driven “micro-moments”. Each is a critical opportunity for theatrical marketers and promoters to connect with audiences and supporters. Join Jason Fahlstrom from the Google Live Events Team as he shares Google's insights, research and creative approaches on how to best connect with fans and garner supporters for your theater or next theatrical production.
Natasha Tsakos is known for pioneering ways of integrating technology with live performance. She is a conceptual director, interactive designer, perfonner and the president of NTiD, inc.: A creative powerhouse dedicated to inspiring and activating imagination through theatrical experiences. Natasha has produced and created nine multimedia shows including two for the Discovery Channel, ten short independent and commercial short films, and is the published author of two books, including COLOURS, which won the IBPA Benjamin Franklin Digital Award. Natasha opened the G20 Summit in 2012 with her show Climax, performed at the Super Bowl with Cirque du Soleil, and at the Coachella Festival. She has spoken at the United Nations, TED, La Ciudad De Las Ideas, IBM Summit, Art Directors Club, SIME Stockholm, PSFK, TEDx Broadway, TEDx Puravida Joven, TEDx San Diego, and is on the board of directors of TEDx Brasov. She was a finalist for the 2013 World Technology Awards, presented in association with CNN, Time, Fortune Magazine, and Kurzweil Ai. She served as a judge for Ciudad de Las Ideas, was part of the Gifted Citizen social entrepreneurship competition, and the official host of the Tribeca Film Festival Imagination Talks. Natasha is the winner of Singularity University’s Global Award, and was awarded a Google grant to attend the Graduate Studies Program at NASA Research Park in Silicon Valley, which focuses on accelerating technologies to address humanity's greatest challenges. She is passionate about the language of interactivity between the imaginary and the real, and creating extraordinary experiences on Earth and beyond.
